Certified Hospitality Manager (CHM) Practice Exam 2025 - Free CHM Practice Questions and Study Guide

The term "peak season" in the hospitality sector refers to a period characterized by high demand for hotel rooms, services, and other accommodations. During peak season, various factors such as holidays, local events, and favorable weather conditions contribute to an increase in guest bookings, which can lead to higher occupancy rates and revenue for hotels and resorts.

Understanding peak season is vital for hospitality managers as it influences pricing strategies, staffing needs, and inventory management. Hotels may offer special promotions or packages during off-peak times to attract guests when demand is typically lower, contrasting with the higher rates during peak seasons when demand exceeds supply.

The other options focus on specific operational aspects that do not directly correlate with customer demand or booking patterns. Employee training, maintenance inspections, and designated marketing strategies are crucial for smooth operations and business growth but are separate from the concept of peak demand which is central to understanding market trends in hospitality.